Princess Yachts collaborating with Fendi and De Beers

Bringing together some of the world’s most luxurious labels, Princess Yachts International is collaborating with Italian fashion house Fendi and De Beers Diamond Jewellers, its associate luxury brands from within the LVMH family. In celebration of the worldwide première of the new Princess 72 Motor Yacht at the London International Boat Show, the three luxury brands blend timeless, elegant design and exquisite craftsmanship in an evening of sophistication and glamour.

As part of the glamorous partnership VIP guests were treated to a taste of sophistication onboard Princess’ flagship luxury sports and prestigious motor yachts. Guests viewed exclusive pieces from the new Fendi spring summer 2010 ready-to-wear collections, alongside soft furnishings from the Fendi Casa stylish interiors range. An incredible display of De Beers Diamond Jewellery, featuring a 22.22 carat D Colour, Internally Flawless pear shaped diamond and collections such as Lea and Dragonfly showcased De Beers unrivalled expertise and impeccable craftsmanship.

The partnership between the three prestigious brands recognises the increasing desire for fashion and design in luxury yachts. Princess, Fendi and De Beers each has global appeal and a reputation for excellence in design.

From the technical artistry and hand-crafting that goes into the Fendi collections; to the De Beers expertise in diamond selection, setting and jewellery craftsmanship, to the blending of cutting-edge technology and design with traditional British craftsmanship in every Princess; each offers enduring style and luxury designed to be enjoyed.

For full collections please visit www.debeers.com , www.fendi.com.