Advertise
2011 Media Information
Introduction
World of PowerBoats magazine is a leading publication dedicated to Luxury Marine craft, with a strong emphasis on Style and performance. Offering a unique distribution enabling advertisers to benefit from placing their products and services in both the hands of paying subscribers, Affluent corporates within most UK Cities, Marinas, Boat clubs, Airports and now even in a number of flights within the 1st Class and Business sections. Using some of the finest quality papers and production values it has become over the last decade an invaluable source of respected and informative news on Boat tests, New boat launches, Training, Industry figure interviews, company profiles and powerboat racing updates. A must read for all those who own or looking at purchasing a luxury craft. The Premier Publication For Performance Powerboating.
Why advertise in World of PowerBoats
Established in 1985 (formerly Raceboat International) the publication has developed enormously. The magazine still remains the premier publication for luxury, style and performance marine craft, with a wealthy, highbrowed loyal audience of readers whom typically own at least one boat regularly invest in both their interests and lifestyle. The magazine’s unique circulation includes a substantial percentage of our printed copies being supplied by invitation to some of the worlds largest and most influential brands. This unique marketplace offers advertisers a fantastic opportunity to showcase their latest boats and products to a privileged audience who historically are keen buyers of products such as these and in a position to be able to afford this, crucial in these testing times.
Printed: World of PowerBoats is published six times a year using some of the highest quality paper stock available, a UV varnish is used on the covers and thick glossy pages throughout. The superior quality of the magazine’s style reflects the prestigious products featured, and promotes them in what we believe is a format that advertisers expect and deserve.
Digital: The decision in March 2005 to launch an Online Digital version was seen as a significant move in terms of keeping up with the readers’ requirements and expectations. Long standing and prominent editor David Sewell said “This is a landmark move for the magazine, wherever our readers are in the world they have instant access to download the publication”. The online digital version of the magazine is just like reading a published paper copy, includes all advertisements with ‘live’ hyperlinks to the advertiser’s site.
Online: World of PowerBoats Online is a comprehensive website giving readers up to date information using a bespoke online publishing software system. This ensures readers are kept abreast of all the latest developments in the world of power boats, including daily news, performance boat reviews, videos, race results, events calendar, advertising, back issues and more. A secure online subscription payment facility has become very popular.
Don’t just take our word for it
“Hunton Powerboats are recognised around the world as one of the few true performance powerboats available to own. For anyone interested in fast boats and racing World of Powerboats is a ‘must read’ and we have enjoyed our ongoing relationship and exposure in the magazine.”
Hunton PowerBoats – Martin Payne, Director
Mercury Racing’s Senior Marketing Manager said, “Mercury Racing has always respected the quality of World of Powerboats magazine. The interest, that racing has generated in our consumer performance products, has never been greater. We advertise in World of Powerboats to reach International markets that are just now coming into their prime.”
Mercury Marine – Rick Mackie, Senior Marketing Manager
“Advertising with World of Powerboats Magazine has maximised our exposure for the Honda Formula 4-Stroke Powerboat Series. They have the desired readership we wish to tap into and are also the type of magazine we are proud to be associated with, considering their fantastic reputation. I would highly recommend using World of Powerboats magazine to anyone looking to advertise within the performance and luxury marine market.”
Honda F4SA – Abbie James, Pr & Marketing.
For further information and to discuss your advertising, please contact:
- Head of Advertising
- Direct Line: +44 (0) 1932 828040
- E-Mail: nick@blue-mediagroup.com
